The “Springsteen week” on Late Night With Jimmy Fallon makes a lot of good sense for album promotion.
In some ways, this is merely a matter of convenience, as Bruce and the band aren’t going to go to LA to appear on Leno or Conan. Bruce needs no help getting the people who watch Letterman to buy tickets to his show — or his records, which leaves Fallon as the remaining choice.
It’s a good choice, though. Fallon’s target demographics are a lot younger, and it seems a big part of Bruce’s touring activity these days is about ego and legacy. He may never have the wide multi-generational appeal of U2 or Prince but in the reunion era, there has been at least a moderate increase of younger fans at shows, seemingly there of their own volition. Maybe this will help build on that, even just a little.
Bold prediction time:
Two new songs on Monday: We Take Care of Our Own and Shackled and Drawn.
Two songs on Friday: Wrecking Ball and something from the back catalog. One of the big hits (Glory Days, Dancing in the Dark) is a possibility but I think we’ll see something from the set of songs that Bruce sees as central to his show – Promised Land or perhaps Born to Run.
Plus the comedy bit. Let’s hope it’s funnier than “Whip My Hair” was.